Measuring sensory and marketing influences on consumers' choices among food and beverage product brands
نویسندگان
چکیده
منابع مشابه
Measuring sensory and marketing influences on consumers' choices among food and beverage product brands
Advance in food science depends on measuring the factors in human perception that influence eaters' activities with branded products. Assessed samples must include at least two levels of a sensed material characteristic (e.g. sucrose) or conceptual marketing attribute (e.g. “low fat”), minimally confounded by other features. Each feature needs to be measured for its effect on the individual's o...
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ژورنال
عنوان ژورنال: Trends in Food Science & Technology
سال: 2014
ISSN: 0924-2244
DOI: 10.1016/j.tifs.2013.11.002